CI · BI · HI · EI Naming

It is a strategic design integration work that aims to communicate the business philosophy and goals of the corporation to the inside and outside the company properly and make the management environment desirable.
Successful identities are the most effective means of adapting more flexibly to rapidly changing market environments, differentiating them from others, and enabling consumers to feel and trust their value.
C.I (company logo) / B.I (brand logo, Naming (trade name and trademark naming) are the most important factors in integrating corporate image.

BRAND DEVELOPMENT

As the business environment becomes more complicated, the importance of BI (brand logo) is more emphasized than CI. Strengthening the brand is friendly and easy to imprint on any market in the world, and contributes to product reliability by spreading brand awareness. In addition, in order for brand value

management to become important nowadays, it is necessary to establish value recognition for brand management first. Successful identities are the most effective means of adapting more flexibly to rapidly changing market environments and differentiating them from others, while at the same time making consumers feel valued and trusted. It's possible.

Development contents	Item	Development
Brand analysis and strategy establishment	Customer needs analysis and market analysis · Investigate peer industry data · Investigation and analysis of similar domestic and international cases · Survey and analysis of brand status data · Consumer Trent Survey and Analysis	Strategy report through research and analysis Deriving the naming concept of a company
Brand naming development	- Design development strategy · Derive core image of design development · Establish design strategy and presentation plan - Basic design development · Design motif collection · Combination and expression of brand value Design development based on diversification	Typeface Font designation (Korean / English designation typeface) Logotype (Korean and English) Development (logo type according to Korean / English)
Brand Basic Design Development	- Screening through design evaluation tool - Simulation work in extracted candidates - Final design selection report · After security security pros and cons analysis and preference investigation process, final decision is made · Development of basic design development and development of guideline for design basic	Symbol mark or word mark (basic type, utility type) Signature(Korean, left and right combination, English left and right combination, top and bottom combination, signature block (address, telephone, etc.) Color System (Cast color, auxiliary color, spot color regulation) Graphic Motif (Basic type / utilization type, monochrome use regulation / color utilization) Pattern (Basic type / utility type, monochrome use regulation / color utilization)
Brand Application Design Development	- Brand Visual Strategy and Development · Visual Motif Research · Brand graphic motif development · Text layout of graphic motif - Application Design Development · Discussion and configuration of application design items · Development of application design item - Create Brand Management Guidelines · Basic / Application of Graphic Design Create Guidelines	Stationary : Business card, stationery (online, printable), fax format, envelope (large / small), notebook Corporate Items : Proposal form, report form, payment document cover, Official letter (foreign official letter, business cooperation form) form, employee certificate, visit certificate Singe System : Sign of the building (outside the building), main sign, information (image), department sign, bulletin board sign
International trademark application	- Confirm international trademark registration status · Improved applicability of developed brand · Status of privatization emergence / Competition privatization - International Trademark Application · Trademark registration / management	Protecting and ensuring brand rights with international trademark applications

CI (CORPORATE IDENTITY)

It refers to the task of integrating the corporate image and is called the corporate identity program (CIP).
Let your employees share the value they are seeking It was first introduced in the United States in the 1950s as one of the management strategies to express to the outside and to cope with the future management environment.
In the information age, not only the expression of corporate identity It is recognized as an indispensable task to improve aggressive marketing activities and business environment, and is expressed through corporate logos and symbol marks that can be expressed in visual images. CI must express the differences of other companies and is consistent with sustainability, consistency, and corporate culture and business strategy.

BI (BRAND IDENTITY)

As one of the corporate management strategies, Increase corporate image, stronger recognition to consumers, trademark Simplify visualization of images and ystematically manage them. Refers to enhancing your preference for a particular brand by embodying it from product strategy to sales strategy.
In today's complicated business environment, the importance of BI (Brand Identity) is more emphasized than CI.

BRAND NAMING

It is the most important part of marketing, as companies create brand names that make consumers feel more familiar with the individuality and differentiated strategies of products and services created by skilled technology.

Identity Design Work Process

(1) CORPORATE, BRAND ANALYSIS AND DIAGNOSTICS

· Diagnosis and analysis of companies and brands
· Market environment analysis
· Trend analysis
· Global trend analysis
· Analysis of current communication plans
· Interview with executives and staff

(2) BI AND POSITIONING FORMULATION

· Establishing an identity positioning strategy
· Identification of identity characteristics and core values
· Brand concept setting
· Brand portfolio / architecture benchmarking
· Brand portfolio And architecture design

(3)BRAND DEVELOPMENT (NAMING, DESIGN)

· Establish naming development strategy
· Review of brand range possibilities
· Naming development
· Development of slogan
· Establish product naming system
· Establish strategy for BI design development
· Development of brand basic design
· Application design development
· Development of standardization management guide for BI
· Domestic and foreign trademark application and registration

(4) BUILD BRAND COMMUNICATION

· Development of communication system
· Derive the concept of communication
· Brand image delivery design
· Global media action plan design
· Development of communication program
· Catalog, Reputation, Homepage,
Online marketing package system, advertising

(5) BRAND STABILIZATION MANAGEMENT

· Composition of brand management department
· Result maintenance
· Brand management support
· Conduct brand education

BRAND DEVELOPMENT MARKETING RESULTS

RESEARCH / ANALYSIS STRATEGY REPORT
BRAND DESIGN / MANAGEMENT GUIDE
INTERNATIONAL TRADEMARK APPLICATION AND SYMBOL REGISTRATION
BASIC / APPLICATION GUIDEBOOK FOR GRAPHIC DESIGN
BRAND DESIGN MAINTENANCE / MAINTENANCE

BRAND DESIGN BASICS GUIDELINES

· Symbol mark or word mark (basic type, utility type)
· Signature (left / right, top / bottom combination, left / right, Top-bottom combination type, signature block (address, telephone combination, etc.))
· Color System (casting color, auxiliary color, spot color regulation)
· Graphic Motif (basic, application type, monochrome usage regulation / color utilization)
· Pattern (basic, application type, monochrome use regulation / color use)

· Brand Management Guide
· Design Management Guide

· Protecting and protecting brand rights with international trademark applications

· Stationary: business cards, stationery (online, printable), fax format,
Envelopes (Large, Small), Sticky Notes
· Corporate Items: cover letter, report form, payment document cover,
Memorandum (External Memorandum, Work Cooperation Form) Form, Employee Card, Visitation Card
· Sinage System: Point sign (building exterior wall), main sign,
Information (image), department sign, bulletin board sign

· Result Maintenance
· Brand management management support
· Conduct brand education

+ DUE TO VENDOR REQUESTS AND OTHER CHARACTERISTICS, ITEMS MAY CHANGE